The Changing Face Of Search Engine Optimization

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What is search engine optimization?


In recent years, most SEO experts have called into question the usefulness of online resources such as article and press release directories. Automated submissions of low quality content to low quality directories was once a popular link building and content marketing tactic. Nowadays, it is one of the most efficient ways to waste time and effort. Instead, try guest posting on quality blogs and other respected websites. 10 – Social Commenting Although still used by some clueless search engine marketers, automated software once provided a popular way to post comments in places such as online forums, blogs and Facebook groups. This was, is and always will be spam regardless of whether or not it once improved search engine rankings.
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Emerging Trends in the World of Search Engine Optimization

SMX West 2014

Without the use of these methods, websites with very little real information could be viewed by the searcher, reducing his or her chances of finding the information he needs. In other words, by using search engine optimization, you develop a website that is effective at meeting the searchers needs which makes the search engines direct more traffic to your website. Most of the traffic, or visitors, to a website will come from the search engines Google, Yahoo!, MSN and Bing, though there are many others. Each of these search engines has specific features it looks for in websites to determine how valuable they are to the person searching for content, information or resources. Your job, as the website owner or developer, is to design a website that proves to these search engines that the site is valuable. By doing this, you increase the number of people coming to the site and increase your business.
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Hence, new trends havefinally surfaced. Things that didnt matter a few years ago are now of vital importance andcompanies are constantly making use of them to get more traffic. Here are a few such emergingtrends in the SEO world : Mobile Search According to a study conducted by Google, the queries from smartphones and tabletsworldwide increased 80% year over year in 2012. Keeping that in mind, it has now becomeextremely necessary for website owners to update their strategies to cope up with the highnumber of mobile searches being conducted every day.
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