The Changing Face Of Search Engine Optimization

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Emerging Trends in the World of Search Engine Optimization

In reality, paying too much attention to keyword density tends to leave content looking repetitive and spam-like. While some usage of keywords certainly won’t do any harm, thinking that you have to use them a minimum number of times in a body of text is not productive. 3 – User Experience There was a time when websites were often designed primarily for the search engines with user experience being given only a second thought. Additionally, there was minimal focus on users of mobile devices and the search engines did not place any emphasis on the importance of performance either. Nowadays, a site which stands up in terms of performance and usability is one which does better in the search engines. Responsive Web design and quick loading times are just two of the main factors that make a website succeed.
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Google + Google+ might not be such a trending social networking site, but it is one of the mostimportant emerging trends in SEO. Since its a Google product, Google can very easily collectinformation about the interests and personal preferences of users depending on the websitesthat they visit while they are signed into their Google+ account. This gives a whole newmeaning to personalized search. Users can also claim their work by linking it to their Google+profile. Apart from that, Google can easily access data from Google+ therefore; the results fromGoogle+ dominate the results from all other social networking websites. Conversion Rate Optimization Since everyone wants conversions and not just traffic, CRO has become a very trending topicin the SEO world lately.
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Term Highlighting and Search Engine Optimization

The SERP looks too busy. On the flip side, too little term highlighting also negates the search experience because user confidence decreases. How does term highlighting affect organic optimization? Contrary to some popular opinion, the goal of SEO is not to rank.
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